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Volume 5, No. 2 – May 2004
Qualitative Market, Media and Opinion Research
Edited by
Thomas Kühn, Andreas M. Marlovits & Katja Mruck
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Editorial: The Current FQS Issue on Qualitative Market, Media and Opinion Research Katja Mruck |
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The Exchange Between Academic and Applied Social Research: The Current State of Qualitative Market, Media and Opinion Research Andreas M. Marlovits (Germany), Thomas Kühn (Germany/Brazil) & Katja Mruck (Germany) |
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The Yin and Yang of U.S. Image: Using Focus Groups to Understand Anti-U.S. Attitudes in Italy Janice Bell (USA) |
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The Use of Focus Groups in the Process of Political Research and Consultancy Ursula Breitenfelder, Christoph Hofinger, Isabella Kaupa & Ruth Picker (Austria) |
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Theoretical Perspectives in Media-Communication Research: From Linear to Discursive Models Monica Colombo (Italy) |
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Qualitative Analysis of Films: Cultural Processes in the Mirror of Film Gloria Dahl (Germany) |
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Online Qualitative Research in the Age of E-Commerce: Data Sources and Approaches Nikhilesh Dholakia & Dong Zhang (USA) |
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Milieu Models and Milieu Instruments in Market Research Rainer Diaz-Bone (Germany) |
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Theoretical Foundations of Contemporary Qualitative Market Research—An Overview and an Integrative Perspective Dirk Frank & Peter Riedl (Germany) |
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The Importance of Qualitative Market Research in Corporate Research Werner Kaiser (Germany) |
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Theoria cum Praxi? The (In-) Compatibility of Demands in Science and Business World Monika Kritzmöller (Germany) |
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The Unexplored Potential of Qualitative Market Research Thomas Kühn (Germany/Brazil) |
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Q-Sort Technique and Q-Methodology—Innovative Methods for Examining Attitudes and Opinions Florian H. Müller & Elisabeth Kals (Germany) |
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Knowledge Mapping as a Tool for Analyzing Focus Groups and Presenting Their Results in Market and Evaluation Research Corinna Pelz, Annette Schmitt & Markus Meis (Germany) |
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How Do Trend Researchers Conduct Research? The Production of Knowledge in a Controversial Field Michaela Pfadenhauer (Germany) |
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The Market for Facility Programming: A Study of Client Preferences and Decision-Making Lubomir Popov (USA) |
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The Third Gulf War: Perceived Credibility of the Media Coverage Margrit Schreier, Özen Odag & Norbert Groeben (Germany) |
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Single Contributions |
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Between Traditional and Scientific Medicine: A Research Strategy for the Study of the Pathways to Treatment Followed by a Group of Mexican Patients with Emotional Disorders Shoshana Berenzon Gorn & Emily Ito Sugiyama (Mexico) |
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Applied Methodical Mixture? Group Discussions and Paper & Pencil Interviews as a Preliminary Study in the Evaluation of Higher Education Stefanie Ernst (Germany) |
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Remodeling Grounded Theory Barney G. Glaser (USA) with the assistance of Judith Holton (Canada) |
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"Guess What?": On Hidden-Camera Pranks' Revelation Sequences A. Javier Izquierdo-Martín (Spain) |
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Exploring Identity and Assimilation: Research and Interpretive Poems Carol L. Langer & Rich Furman (USA) |
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The Making of the "Brandenburgers". A Case Study of Regional Television and Its Efforts to Shape Regional Identity by Using History Dietmar Rost (Germany) |
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The Many Levels of Sports Narration Martti Silvennoinen (Finland) |
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FQS Debate: Doing Successful Research in the Social Sciences—Ethnography of the Career Politics of an Occupational Group |
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To the Top. Micropolitics of Career Planning of Social Scientists Jo Reichertz (Germany) |
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Doing Science—Doing Gender. The Making and the Unmaking of Scientists Sandra Beaufaÿs (Germany) |
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FQS Debate: "Qualitative Research and Ethics" |
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Qualitative Research and Ethics Wolff-Michael Roth (Canada) |
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Research Ethics and Practitioners: Concerns and Strategies for Novice Researchers Engaged in Graduate Education Michelle K. McGinn & Sandra L. Bosacki (Canada) |
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FQS Reviews |
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Review Note: Christian Seipel & Peter Rieker (2003). Integrative Sozialforschung. Konzepte und Methoden der qualitativen und quantitativen empirischen Forschung [Integrative Social Research. Concepts and Methods of Qualitative and Quantitative Research] Nicole Burzan (Germany) |
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Review Note: Will van den Hoonaard (Ed.) (2002). Walking the Tightrope: Ethical Issues for Qualitative Researchers Rod Gerber (Australia) |
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Review Note: Oliver Geden (2004). Männlichkeitskonstruktionen in der Freiheitlichen Partei Österreichs. Eine qualitativ-empirische Untersuchung [Constructions of Masculinity in the Freedom Party of Austria: A Qualitative Research Study] Andreas Klärner (Germany) |
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Review Note: Martin Endress (2002). "Vertrauen" ["Trust"] Mike Steffen Schäfer (Germany) |
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Review Note: Joachim R. Höflich (2003). Mensch, Computer und Kommunikation. Theoretische Verortungen und empirische Befunde [Man, Computer, Communication. Theoretical Positions and Empirical Findings] Jan Schmidt (Germany) |
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Argument is War, Love is a Journey, and Qualitative Research Needs a Pair of Glasses Review Essay: George Lakoff & Mark Johnson (2003). Leben in Metaphern. Konstruktion und Gebrauch von Sprachbildern (Translation of "Metaphors We Live By") Rudolf Schmitt (Germany) |
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FQS Conferences |
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Readings of Qualitative Research – Methods Workshop Conference Report Lisa Pfahl & Boris Traue (Germany) |
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The BPS Annual Conference 2004 Conference Report Irina Roncaglia (UK) |
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Inside FQS |
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Open Access: (Social) Sciences as Public Good Katja Mruck, Stefan Gradmann & Günter Mey (Germany) |
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Last update: 30.03.2006
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/ Forum: Qualitative Social Research
(ISSN 1438-5627)
Supported by the Deutsche Forschungsgemeinschaft and the Center für Digitale Systeme, Freie Universität Berlin