FQS-Newsletter May 2004

Dear All,

I would like to inform you that the 15th FQS Issue is now available online. FQS 5(2) examines theories, methods, and empirical studies in the field of qualitative market, media and opinion research. In addition to the articles involving qualitative market, media and opinion research, FQS 5(2) also contains, as always, selected single contributions dealing with grounded theory, analyses of photographs, usage of poems for qualitative research, and qualitative evaluation methods for higher education. Subsequent articles explore the role regional television plays in shaping regional identities, the construction of sports narration, and pathways to treatment between traditional and scientific medicine.

Four articles are featured in FQS Debates: two submissions contribute to the ongoing discussion in the FQS Debate on "Ethnography of the Career Politics," the remaining two articles deal with "Qualitative Research and Ethics." FQS Reviews includes review notes and review essays on various themes, addressing for example the integration of qualitative and quantitative research, metaphor analysis, and the construction of masculinity in an Austrian right-wing party. Two texts are available under FQS Conferences: one on a Methods Workshop, organized by the Centre for Women's, Gender and Queer Studies at the University of Hamburg, Germany, and another gives a summary of the British Psychological Society Annual Conference, held in April 2004 in London, UK.

See below the table of contents and some additional information.

We wish hopefully stimulating readings and discussions!

Katja Mruck

A) FQS 5(2)—QUALITATIVE MARKET, MEDIA AND OPINION RESEARCH

http://www.qualitative-research.net/fqs/fqs-e/inhalt2-04-e.htm
http://www.qualitative-research.net/fqs/fqs-d/inhalt2-04-d.htm
http://www.qualitative-research.net/fqs/fqs-s/inhalt2-04-s.htm

Katja Mruck (Germany): Editorial: The Current FQS Issue on Qualitative Market, Media and Opinion Research
http://www.qualitative-research.net/fqs-texte/2-04/2-04mruck-e.htm

Andreas M. Marlovits (Germany), Thomas Kuehn (Germany/Brazil) & Katja Mruck (Germany): The Exchange Between Academic and Applied Social Research: The Current State of Qualitative Market, Media and Opinion Research
http://www.qualitative-research.net/fqs-texte/2-04/2-04hrsg-e.htm

Janice Bell (USA): The Yin and Yang of U.S. Image: Using Focus Groups to Understand Anti-U.S. Attitudes in Italy
http://www.qualitative-research.net/fqs-texte/2-04/2-04bell-e.htm

Ursula Breitenfelder, Christoph Hofinger, Isabella Kaupa & Ruth Picker (Austria): The Use of Focus Groups in the Process of Political Research and Consultancy
http://www.qualitative-research.net/fqs-texte/2-04/2-04breitenfelderetal-e.htm

Monica Colombo (Italy): Theoretical Perspectives in Media-Communication Research: From Linear to Discursive Models
http://www.qualitative-research.net/fqs-texte/2-04/2-04colombo-e.htm

Gloria Dahl (Germany): Qualitative Analysis of Films: Cultural Processes in the Mirror of Film
http://www.qualitative-research.net/fqs-texte/2-04/2-04dahl-d.htm

Nikhilesh Dholakia & Dong Zhang (USA): Online Qualitative Research in the Age of E-Commerce: Data Sources and Approaches
http://www.qualitative-research.net/fqs-texte/2-04/2-04dholakiazhang-e.htm

Rainer Diaz-Bone (Germany): Milieu Models and Milieu Instruments in Market Research
http://www.qualitative-research.net/fqs-texte/2-04/2-04diazbone-e.htm

Dirk Frank & Peter Riedl (Germany): Theoretical Foundations of Contemporary Qualitative Market Research—An Overview and an Integrative Perspective
http://www.qualitative-research.net/fqs-texte/2-04/2-04frankriedl-e.htm

Werner Kaiser (Germany): The Importance of Qualitative Market Research in Corporate Research
http://www.qualitative-research.net/fqs-texte/2-04/2-04kaiser-e.htm

Monika Kritzmoeller (Germany): Theoria cum Praxi? The (In-) Compatibility of Demands in Science and Business World
http://www.qualitative-research.net/fqs-texte/2-04/2-04kritzmoeller-e.htm

Thomas Kuehn (Germany/Brazil): The Unexplored Potential of Qualitative Market Research
http://www.qualitative-research.net/fqs-texte/2-04/2-04kuehn-e.htm

Florian H. Mueller & Elisabeth Kals (Germany): Q-Sort Technique and Q-Methodology—Innovative Methods for Examining Attitudes and Opinions
http://www.qualitative-research.net/fqs-texte/2-04/2-04muellerkals-e.htm

Corinna Pelz, Annette Schmitt & Markus Meis (Germany): Knowledge Mapping as a Tool for Analyzing Focus Groups and Presenting Their Results in Market and Evaluation Research
http://www.qualitative-research.net/fqs-texte/2-04/2-04pelzetal-e.htm

Michaela Pfadenhauer (Germany): How Do Trend Researchers Conduct Research? The Production of Knowledge in a Controversial Field
http://www.qualitative-research.net/fqs-texte/2-04/2-04pfadenhauer-e.htm

Lubomir Popov (USA): The Market for Facility Programming: A Study of Client Preferences and Decision-Making
http://www.qualitative-research.net/fqs-texte/2-04/2-04popov-e.htm

Margrit Schreier, Oezen Odag & Norbert Groeben (Germany): The Third Gulf War: Perceived Credibility of the Media Coverage
http://www.qualitative-research.net/fqs-texte/2-04/2-04schreieretal-e.htm

Single Contributions

Shoshana Berenzon Gorn & Emily Ito Sugiyama (Mexico): Between Traditional and Scientific Medicine: A Research Strategy for the Study of the Pathways to Treatment Followed by a Group of Mexican Patients with Emotional Disorders
http://www.qualitative-research.net/fqs-texte/2-04/2-04berenzonito-e.htm

Stefanie Ernst (Germany): Applied Methodical Mixture? Group Discussions and Paper & Pencil Interviews as a Preliminary Study in the Evaluation of Higher Education
http://www.qualitative-research.net/fqs-texte/2-04/2-04ernst-e.htm

Barney G. Glaser (USA) with the assistance of Judith Holton (Canada): Remodeling Grounded Theory
http://www.qualitative-research.net/fqs-texte/2-04/2-04glaser-e.htm

A. Javier Izquierdo-Martín (Spain): "¿Sabes lo que te digo?": sobre las secuencias de revelación de las bromas cámara oculta
http://www.qualitative-research.net/fqs-texte/2-04/2-04izquierdo-s.htm

Carol L. Langer & Rich Furman (USA): Exploring Identity and Assimilation: Research and Interpretive Poems
http://www.qualitative-research.net/fqs-texte/2-04/2-04langerfurman-e.htm

Dietmar Rost (Germany): The Making of the "Brandenburgers". A Case Study of Regional Television and Its Efforts to Shape Regional Identity by Using History
http://www.qualitative-research.net/fqs-texte/2-04/2-04rost-e.htm

Martti Silvennoinen (Finland): The Many Levels of Sports Narration
http://www.qualitative-research.net/fqs-texte/2-04/2-04silvennoinen-e.htm

FQS Debate "Doing Successful Research in the Social Sciences—Ethnography of the Career Politics of an Occupational Group"

Jo Reichertz (Germany): To the Top. Micropolitics of Career Planning of Social Scientists
http://www.qualitative-research.net/fqs-texte/2-04/2-04reichertz-e.htm

Sandra Beaufaÿs (Germany): Doing Science—Doing Gender. The Making and the Unmaking of Scientists
http://www.qualitative-research.net/fqs-texte/2-04/2-04beaufays-e.htm

FQS Debate "Qualitative Research and Ethics"

Wolff-Michael Roth (Canada): Qualitative Research and Ethics
http://www.qualitative-research.net/fqs-texte/2-04/2-04roth2-e.htm

Michelle K. McGinn & Sandra L. Bosacki (Canada): Research Ethics and Practitioners: Concerns and Strategies for Novice Researchers Engaged in Graduate Education
http://www.qualitative-research.net/fqs-texte/2-04/2-04mcginnbosacki-e.htm

FQS Reviews

Nicole Burzan (Germany): Review Note, Christian Seipel & Peter Rieker (2003). Integrative Sozialforschung. Konzepte und Methoden der qualitativen und quantitativen empirischen Forschung [Integrative Social Research. Concepts and Methods of Qualitative and Quantitative Research]
http://www.qualitative-research.net/fqs-texte/2-04/2-04review-burzan-e.htm

Rod Gerber (Australia): Review Note, Will van den Hoonaard (Ed.) (2002). Walking the Tightrope: Ethical Issues for Qualitative Researchers
http://www.qualitative-research.net/fqs-texte/2-04/2-04review-gerber-e.htm

Andreas Klaerner (Germany): Review Note, Oliver Geden (2004). Maennlichkeitskonstruktionen in der Freiheitlichen Partei Oesterreichs. Eine qualitativ-empirische Untersuchung [Constructions of Masculinity in the Freedom Party of Austria: A Qualitative Research Study]
http://www.qualitative-research.net/fqs-texte/2-04/2-04review-klaerner-e.htm

Mike Steffen Schaefer (Germany): Review Note, Martin Endress (2002). "Vertrauen" ["Trust"]
http://www.qualitative-research.net/fqs-texte/2-04/2-04review-schaefer-e.htm

Jan Schmidt (Germany): Review Note, Joachim R. Hoeflich (2003). Mensch, Computer und Kommunikation. Theoretische Verortungen und empirische Befunde [Man, Computer, Communication. Theoretical Positions and Empirical Findings]
http://www.qualitative-research.net/fqs-texte/2-04/2-04review-schmidt-e.htm

Rudolf Schmitt (Germany): Argument is War, Love is a Journey, and Qualitative Research Needs a Pair of Glasses. Review Essay, George Lakoff & Mark Johnson (2003). Leben in Metaphern. Konstruktion und Gebrauch von Sprachbildern (Translation of "Metaphors We Live By")
http://www.qualitative-research.net/fqs-texte/2-04/2-04review-schmitt-e.htm

FQS Conferences

Lisa Pfahl & Boris Traue (Germany): Conference Report, Lesarten qualitativer Forschung—Methoden-Workshop [Readings of Qualitative Research—Methods Workshop]
http://www.qualitative-research.net/fqs-texte/2-04/2-04tagung-pfahltraue-e.htm

Irina Roncaglia (UK): Conference Report, The BPS Annual Conference 2004
http://www.qualitative-research.net/fqs-texte/2-04/2-04tagung-roncaglia-e.htm

Inside FQS

Katja Mruck, Stefan Gradmann & Guenter Mey (Germany): Open Access: (Social) Sciences as Public Good
http://www.qualitative-research.net/fqs-texte/2-04/2-04mrucketal-e.htm

B) JUST PUBLISHED

The article "Mediated Communication in Couple Relationships: Approaches forTheoretical Modelling and Initial Qualitative Findings" by Nicola Doering & Christine Dietmar is now available in the English language.
http://www.qualitative-research.net/fqs-texte/3-03/3-03doeringdietmar-e.htm

C) READERS' REQUESTS

Semiotics and adequacy of research tools

Appropriate questions in qualitative research

D) CONFERENCE ANNOUNCEMENTS

1. - 3. July, Centre for the study of globalisation and regionalisation, Warwick University, U.K.: Workshop Globalisation and trust
http://www.warwick.ac.uk/fac/soc/CSGR/ws04_Intl_Trust/GTindex.html

5. - 6. November, Bielefeld University, Germany: International Workshop Interaction, Artefacts and Situated Cognition
http://www.uni-bielefeld.de/iwt/gk/workshop2004/iac.html

See http://www.qualitative-research.net/fqs/conferences/conferences-coming-e.htm for further conferences & workshops.

Last update: 30.07.2007

Volume 9, No. 1 Table of Contents

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