Designing Choice Experiments Using Focus Groups: Results from an Aberdeen Case Study

Abstract

This paper describes how focus groups can contribute in the design of choice experiments for use in the urban environment. Focus groups enable researchers to identify changes to the urban environment that the public would like to see take place; first, in terms of redefining the use of an area, and second, in terms of the attributes that could be placed within the redevelopment scene. Four focus groups were held in Aberdeen, Scotland with the purpose of deriving this information. The issues raised by each user group, and how they relate to future work in the project are discussed. URN: urn:nbn:de:0114-fqs020358