Transculturality as a Perspective: Researching Media Cultures Comparatively
DOI:
https://doi.org/10.17169/fqs-10.1.1221Keywords:
media culture, intercultural communication, international communication, transcultural communication, comparison, media globalization, qualitative media research, critique, cultural studies, cultural analysisAbstract
Most of the research on media cultures operates in a "national-territorial" frame. Media cultures are considered as national cultures and other forms of media culture (for example professional journalism cultures, diasporas, celebrity cultures etc.) are not investigated in their "deterritorial" character. But it is exactly such deterritorial forms of media culture that are gaining relevance with the ongoing pace of media globalization: they therefore have to be placed in the focus of comparative media and communication research. Starting with this consideration, the article develops a transcultural perspective on researching media cultures. Within this perspective it becomes possible to conduct comparative research on (territorial) national media cultures as well as on other (deterritorial) forms of present media cultures, as this approach moves the processes of cultural construction and articulation into the focus of analysis. To arrive at a better understanding of this approach, "media cultures" are defined as translocal phenomena in their territorial as well as their deterritorial relations. Based on this, the "semantics" of a transcultural research perspective are outlined, which then makes it possible to formulate practical principles for carrying out comparative qualitative research within this framework. URN: urn:nbn:de:0114-fqs0901267Downloads
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Published
2009-01-28
How to Cite
Hepp, A. (2009). Transculturality as a Perspective: Researching Media Cultures Comparatively. Forum Qualitative Sozialforschung Forum: Qualitative Social Research, 10(1). https://doi.org/10.17169/fqs-10.1.1221
Issue
Section
Researching Special Themes, Phenomena, and Contexts with Qualitative Approaches
License
Copyright (c) 2009 Andreas Hepp
This work is licensed under a Creative Commons Attribution 4.0 International License.