From Text to Image—Shaping a Visual Grounded Theory Methodology
DOI:
https://doi.org/10.17169/fqs-17.2.2535Keywords:
grounded theory methodology (GTM), pictorial turn, image analysis, documentary method, objective hermeneutics, segment analysis, visual dataAbstract
Qualitative social and cultural research is increasingly engaging with visual data. Starting from the premise "all is data" in grounded theory methodology (GTM), we propose a general framework to realize a visual grounded theory methodology (VGTM). Referring to exploratory visual methods based on objective hermeneutics, the documentary method, and segment analysis, as well as existing GTM discourses, we discuss how this text-centered procedure can be applied to visual data. We focus on the (re)formulation of procedural steps (such as making an inventory, segmentation and coding, memo writing, and sampling strategies), and the examination of images in relation to GTM logic.
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Author Biographies
Günter Mey, University of Applied Sciences Magdeburg-Stendal
- Qualitative methods and methodology
- Research on adolescent identity
- Developmental and environmental psychology
- On-line publishing
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Marc Dietrich, Alpen-Adria Universität-Klagenfurt
Marc DIETRICH is a research associate at the Alpen-Adria-University of Klagenfurt, Austria. Till February 2017, he worked as research associate in the BMBF project "Inszenierung von Jugend(lichkeit)." His areas of expertise are in the fields of pop culture and youth culture. His methodological interest stretches from grounded theory methodology to the (moving) image and discourse analysis.
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Copyright (c) 2016 Günter Mey
This work is licensed under a Creative Commons Attribution 4.0 International License.
