Automation of Qualitative Content Analysis: A Proposal

Authors

DOI:

https://doi.org/10.17169/fqs-20.3.3340

Keywords:

qualitative content analysis, automation, semi-automation, digitization, artificial intelligence, categories, coding frame, text mining, transcription

Abstract

It is foreseeable that (semi-) automation of qualitative content analysis will soon take place; in fact it is already partially feasible. Based on a qualitative content analysis that I performed, I give an overview of what a semi-automated qualitative content analysis might look like, comprising the additional steps of data collection and transcription. This concept is a semi-automated one since it depends on continuous human-machine interaction. I point out automation approaches that are already in use and seem suitable for advancing the (semi-)automation of qualitative content analysis.

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Author Biography

Annette Hoxtell, hwtk Berlin

Annette HOXTELL ist Professorin für Allgemeine Betriebswirtschaftslehre an der Hochschule für Wirtschaft, Technik und Kultur Berlin. Ihre Forschungsinteressen gelten qualitativen Fragestellungen im Marketing und verwandten Bereichen. Sie lehrt Marketing, Interkulturelles und verwandte Fächer. Annette HOXTELL arbeitete als PR-Managerin und Sustainability Advisor in der IT-Branche und begeisterte als Leiterin eines Bildungsprojektes Mädchen für MINT-Berufswege.

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Published

2019-09-26

How to Cite

Hoxtell, A. (2019). Automation of Qualitative Content Analysis: A Proposal. Forum Qualitative Sozialforschung Forum: Qualitative Social Research, 20(3). https://doi.org/10.17169/fqs-20.3.3340

Issue

Vol. 20 No. 3 (2019): Qualitative Content Analysis I

Section

Challenges and Developments in Applying Qualitative Content Analysis

License

Copyright (c) 2019 Annette Hoxtell

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.