Review: Richard A. Krueger & Mary Anne Casey (2000). Focus Groups. A Practical Guide for Applied Research (3rd edition)

Authors

  • Jeffrey K. Lange Tiffin University

DOI:

https://doi.org/10.17169/fqs-3.4.791

Keywords:

focus group, research methodology, social science research methodology, marketing research, public opinion research, citizen participation research

Abstract

KRUEGER and CASEY have prepared a handbook for planning, preparing for, and carrying out focus group studies. A work apparently aimed at an audience of novices, Focus Groups lacks solid theoretical grounding, promotes substituting idiosyncratic phrasing for technical terms more commonly used in the field, and overlooks or minimizes focus group advantages for evoking structured surprise and revealing target-audiences' linguistic constructions. URN: urn:nbn:de:0114-fqs0204280

Downloads

Download data is not yet available.

Author Biography

Jeffrey K. Lange, Tiffin University

Jeffrey K. LANGE is an applied sociologist, marketing consultant, and educator. He teaches in the Tiffin University's "Fast-Track" business administration program at the University's Center in Mentor, Ohio, USA. His research interests include public-sector and non-profit marketing, urban infrastructure policy, and research methodology education.

Downloads

Published

2002-11-30

How to Cite

Lange, J. K. (2002). Review: Richard A. Krueger & Mary Anne Casey (2000). Focus Groups. A Practical Guide for Applied Research (3rd edition). Forum Qualitative Sozialforschung Forum: Qualitative Social Research, 3(4). https://doi.org/10.17169/fqs-3.4.791

Issue

Vol. 3 No. 4 (2002): Special Issue: FQS Reviews II

Section

Methodology and Methods

License

Copyright (c) 2002 Jeffrey K. Lange

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.