[1]
Friese, S. 2004. Review: Margaret A. Morrison, Eric Haley, Kim Bartel Sheehan & Ronald E. Taylor (2002). Using Qualitative Research in Advertising: Strategies, Techniques, and Applications / Shay Sayre (2001). Qualitative Methods for Marketplace Research. Forum Qualitative Sozialforschung / Forum: Qualitative Social Research. 5, 1 (Jan. 2004). DOI:https://doi.org/10.17169/fqs-5.1.629.