The Launch of the Euro in Retrospect—Insights From an In-Depth Evaluation Study in Austria

Authors

  • Karl Kollmann Wirtschaftsuniversität Wien

DOI:

https://doi.org/10.17169/fqs-5.3.566

Keywords:

Euro, currency conversion, consumer problems, value perception

Abstract

In comparison to other Euro-countries, Austria was quite successful in launching the Euro. However, on closer examination in a study conducted in Austria in parallel with the introduction of the new currency (the only such study in any of the 12 Euro countries), researchers found that consumers still face daunting and persisting problems. This article addresses in particular the problems relating to the psychological perception of monetary value. URN: urn:nbn:de:0114-fqs0403305

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Author Biography

Karl Kollmann, Wirtschaftsuniversität Wien

Karl KOLLMANN, Stv. Abteilungsleiter Konsumentenpolitik AK-Wien; tit. a.o. Univ. Prof. der Wirtschaftsuniversität Wien; Institut für Technologie und nachhaltiges Produktmanagement (Schwerpunkte: Konsumökonomie, Verbraucherforschung, Verbraucher und Neue Kommunikationstechnologien).

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Published

2004-09-30

How to Cite

Kollmann, K. (2004). The Launch of the Euro in Retrospect—Insights From an In-Depth Evaluation Study in Austria. Forum Qualitative Sozialforschung Forum: Qualitative Social Research, 5(3). https://doi.org/10.17169/fqs-5.3.566

Issue

Vol. 5 No. 3 (2004): Special Issue: FQS Interviews I

Section

Single Contributions

License

Copyright (c) 2004 Karl Kollmann

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.